Meeting October 29

Meeting with Christine

Objective:
· Show Christine our skeleton and get comments from her
· Update her our progress
· Find out what else to include in the report

Meeting Details:
· We edited the skeleton and of the report and restructure the whole thing.
· We would need to recall and make use of as many things as we can remember from what the sponsors say and from what we had observed ourselves.
· There was a discussion about why we need to do literature review and I said that we do not know any official evaluation methods therefore we would need some literature sources which are more credible for finding ROI evaluation methods. We would also be given reasons as to why sponsors want to sponsors some events and knowing the common reasons allow us to give better recommendation or our report.
· We also shared with Christine the photos taken at the Singapore Beer Festival.

Meeting October 15

Objective:
· Draft out the skeleton of the report

Meeting Details:
· Everyone brought their previous report along as we think that it will be a good idea how the next report will be like with reference to the first one.
· Crafting of the skeleton ensure that we have something we ask Christine about and it is like the beginning of the report writing.
· There was a brainstorming session together as to what can be included in the report and from what Ally has taken down, this was what we came up with:

Executive Summary
1.0 Introduction
2.0 Roles & Responsibilities
3.0 Strategies & Approaches
4.0 Literature Review
5.0 Survey Process
6.0 Results Analysis
7.0 Issues Faced
8.0 Recommendations
9.0 Conclusion
10.0 References
11.0 Appendix


Reflection:
I think that this report writing this time may be slightly easier for us since we have 1 prior experience to this already and we are lucky to be able to use our own report as a reference to come up with a brand new report skeleton.

Meeting 5

Objective:
· To key in the results of the public surveys using SPSS
· Come up with a date for finding literature review

Meeting Details:
· Ally and I have used SPSS before and therefore we wanted to teach the rest on how to use it.
· We will be using the SPSS to collate the quantitative result and Microsoft Excel to collate the qualitative result.
· The rest of the members collate the results in Microsoft Excel as they do not have SPSS in their laptop and would need to install them first.

Reflection:
Frankly speaking, I dread to use SPSS as I don’t think it is a fun thing to key thing the data in SPSS but it was nevertheless useful to do so. Fortunately Ally is very good at SPSS so she can still guide me when I have forgotten what to do for SPSS.

Actual Day of Field Survey Day 1 to 3

Day 1
Objective:

· Start with the public survey
· Show Matt Bennett (organizer) our public survey to let him approve it

Field Survey experience:
There seemed to be a little communication breakdown between the organizers themselves as one of the organizer do not want us to go into the event and conduct our survey as they were afraid that we might be a nuisance since there is another group of people there conducting their own survey too. Fortunately we managed to resolved it later and able to enter the event and conduct our own survey. I was a little nervous but excited as I love talking to people knowing that we had to begin to do our survey. Doing the survey at Singapore Beer Festival was amazing quite an easy task for me (nevertheless very tiring since I came down from school) as the people were very friendly and very willing to share. It may be due to the fact that most people there which I have interviewed are Caucasians and I must say that they are more willing to share and will not shun away like majority of the Singaporeans will do upon hearing the word ‘survey’. I am really grateful for that!

There are mainly 3 things which I have learnt from doing this field survey:

· Smile – it immediately makes people feel better and will be more open to you and I must say smiling always make people feel better and it always work and it makes yourself feel better too.
· Be interested and chat with people – everyone enjoys talking to people who listens, if I had just shown people that I am just talking to them just for the sake of completing this survey, no one will really be interested to share with me. I tried asking them casually about how was their day and have a small chat with them. I am surprised with how much more feedback they give me after chatting for awhile and also knowing that I am interested to get their feedback and opinion on how the next Singapore Beer Festival could be better. This is not the time to be shy and it just gets better one after another!
· Perseverance – after about 2 hours of running around and talking to people non-stop, I have to say that we were really exhausted but since I know we haven’t got enough surveys, I told myself that I cannot give up yet and other members were trying their best.





Day 2
Objective:
· Complete the sponsors interview

Field survey details:
· Dennis, Ally and I joined Kenneth and Rayson after our UTs and when we reached there they have already done interview with 3 sponsors and we were impressed. They were fats and efficient! We had a really hard time looking for Mr. David Lim from FHM and in the end we still did not get to talk to him. We stayed till really late and I was really exhausted and took cab home after that.

Day 3
Objective:
· Came back to do interview with AMEX

Field survey details:
· We were really relieved that the representative form AMEX was friendly and was easy to find. It is a milestone marked as all the sponsors interview are completed!