Crafting of Survey

Objective:
Craft out the sponsor’s and public survey

Meeting Details:
· Brainstorming session to craft out the survey questionnaires
· We try to be very objective and set every question with a clear objectives.
· It was not very difficult as we have previously set surveys questions for our previous FYP before.
· Questions for the public surveys are mainly about their knowledge for the sponsors
· Questions for the sponsors are mainly about what they hope to get out of sponsoring this event.

Reflection:
Doing this brainstorming session is important and useful as we were able to come up with almost all the questions together and were happy that the questions crafted were straightforward and not difficult to answer so it will be convenient for the attendee but at the same time still useful for us.

library visit and meeting with organizer

Objective:

· Meet up with the organizer, Matt Bennette, before the event starts
· Search and borrow books for literature review

Meeting Details:

· We were very excited to meet up with Matt Bennette and were happy that he was very willing to share.
· We wanted to find out from the organizer how did he get the sponsors for the event and what is he giving the sponsors for sponsoring this event.

Analysis:

· It seems like the organizers were not really focused on getting sponsorship for this event as they did not offer any sponsorship package.
· The organizer is mainly given beer and tents in return for sponsorship.
· They only started planning for this event last year.
· LOWE is sponsoring for their refrigerator.
· It is still surprisingly that despite the organizer not focusing on sponsorship, they are still getting so many sponsors. I think it has to do with the fact that it is under the Uniquely Singapore calendar and also since it is the first of a kind event being held in Singapore, many sponsors would want to take this opportunity to gain exposure. However, if they want to retain the sponsor, they will need to know how to manage the sponsor which we will be including in our report.

Meeting 4

Objective:

· Strategize approach when meeting with Singapore Beer Festival organizer
· News update with regards to events
· To gain permission to talk to sponsors
· Free passes to Singapore Beer Festival
· Contact details of sponsors
· Know how they propose to sponsors

o Sponsorship packages details
§ What they give?
§ What they get?

Meeting Details:

These are the questions we came up with for the organizer tomorrow:
Questions:
1. Can you tell us more about Singapore Beer Festival? Its objectives
2. Is this a sponsorship driven event?
3. How do you approach your sponsors?
4. Is it ok to share what attracts your sponsors to the event and what sort of packages being offered?
5. What would be some of the returns your sponsors are looking at and how do you meet these expectations?
Reflection:
This is like a last minute before meeting up with the organizer i am very excited and a little nervous as we were very happy that the organizer has agreed to meet up with us even though the date of the event is so near. Coming with the list of questions and the thing we are interested to find out will ensure we will not miss out any information we need tomorrow. We are now all prepared to go tomorrow!

Meeting 3

Objective:

· Craft e-mail to organizer of Singapore Beer Festival
· Decide on blog link

Meeting Details:

· We came up with the blog address and it was pretty fun coming up with all the weird names at first for the blogname.
· The email for the organizer were also crafted and sent out to three different persons as we do not know who is the main organizer we should contact. We hope that we will be getting reply!
· The team decided on this blog link fyp2team8-“our NAME”.blogspot.com
· This is my first time crafting out email for organizer and I was at loss initially but thankfully my other team mates were there and it was not really difficult, just like any other email even though we did put in a lot of effort and spent quite a bit of time on it.
· The email was crafted out in a more casual way as we thought that Singapore Beer Festival is a fun event so we will not want to bore the organizer.
· Dennis sent out the email to everyone.

Meeting Sep 10th

Objective:

· Continue discussion with the project plan
· Add in whatever that is missing in project plan

Reflections:

· We were given a timeline and I thought it is quite a good start because we can stick to the schedule.

· These are included in the project plan:

1. Roles and Responsibilities
2. Objectives
3. An overview of Singapore Beer Festival
4. Project Timeline
5. Strategy and Approach
6. Industry partners (involved in SBF)
7. Research Methodology
8. Summary

Meeting 2

Objective:

· Come up with project plan skeleton for submission

Project Plan

- Objective
- Roles & Responsibilities
- Strategy
- Time Line
- Potential Event
- Potential Industry Partners
- Research
- Summary

Completed:
- Roles & Responsibilities
- Meeting frequency
- Potential Event
- Potential industry partners

The team split the task of coming up with the project plan and the team aims to complete the project plan by Monday ( 8 September).

I was assigned to do the description of Singapore Beer Festival - To provide a description of the event that we are going to focus our FYP topic on. To provide a brief understanding of the event for the advisor and our overall in-charge for FYP.

This is only my second meeting with the new team mates and i am looking forward to working together with them and see what i can learn from them!