Wednesday, November 5, 2008

Meeting November 5th

Objective:
· Start on analysis of the public survey
· Complete keying in all the data to SPSS

Lesson learnt:
· This is the first time we are doing the analysis together and interestingly there were really many new ideas coming in for everyone until we really had to keep interrupting while each other are talking. It was kind of funny until we had to decide that only one person at a time. We all had different set of ideas about the way of analyzing and way of doing thing because of our different way of doing things previously.
· There were some questions which could be asked in a better way such as the recognition and familiarization of the sponsors, after reading through the literature review, I felt that it could be better to ask the public to list the sponsors which they can remembering seeing from this event rather than listing them out for them to check because they actually only check them as they only recall it when we mention it again and not because they really do remember it. We found out new ways which how the questions could be better and more effectively developed to get to the objective of the question.
· We have also selected the questions to be crossed tab and realized there are many analyzing work to be done.
· It is funny that we found out majority of the publicity were made by word-of-mouth and this is very uncommon and not like what the organizer had planned. Its show the failure of the publicity effort made to a certain extent as the publicity made by word-of-mouth far exceed the intentional publicity efforts made. This is show futile in publicity effort.

Reflections:
I am quite excited to do the analysis because it is the most important aspect of the report which will affect the recommendation and conclusion of the report. It is like the official beginning of report writing!
This meeting is very fruitful to me because it opens us up to many new ideas and many different ways of looking at things for the analysis. I also think that rephrasing out findings feel very fun for me maybe because I like playing with the words and get a sense of satisfaction when we get the genuine message that we want to deliver out of the sentence.

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