· Make amendment to the content of the report
· Determine what is the difference between strategies and approaches
Lesson Learnt:
We gone through part of the report that is done and found out that part of the report was rather informal and decided that all the report should be written in the second person point of view as writing in the first person point of view seems informal and like a personal diary.
We discussed for quite awhile and finally came up with this for the report after a few changes:
This will be how we are going to measure the ROI of the sponsor since we do not really have any figure given to us. Most the ROI calculated will be intangible. This will be a good way of how all these three things will be linked and associated to each other.
Also, for what I have read so far for the literature review, I realized there is actually no standard method for evaluating sponsorship even though there are a few commonly used methods like using sales effectiveness, media coverage/exposure and communication effects.
We were then also thinking about the content of the report and thinking if we had miss out anything. We decided to go through the whole process of doing the whole FYP and then slowly picking out what is relevant to include in the report:
· Topic definition
· Short-list and identify event
· Identify sponsor and contact information
· Contact and interview organizer
· Research (literature review)
· Crafting of survey
· Event site visit (field survey)
· Interview sponsors
· Collate
· Analysis
· Recommendation
There were new section included like the roles and responsibility section and the strategy section.
Ally was also having some problem doing with her result analysis and it is a good time to get together to do the analysis together.
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