Meeting November 30th

Objective:
· Come up with a standard way of doing literature review
· Find out each other’s progress
· Reassign new work

Lessons Learnt:
· Kenneth and I actually wanted to do the literature and sort them according to organizer, sponsor and the team so it is easy to see which area of the literature review we are applying to however, we change it by topic to ensure that we will not miss out any information so the new format became,
o Topic
o Literature content
o Inference in relation to Singapore Beer Festival
· There were times when we were unsure about what is written in the literature text and this Sunday meeting allow Kenneth and I to clarify things with each other face to face.
· Kenneth and I then bring our own share back and continue to do our work.

Reflections:
Meeting during the weekend may not be easy as sometimes each member already has their own plan so it is important that the team mates set the same priority and also try to compromise with each other’s plan. We should be grateful that the team are generally good with time management and know clearly that the meeting should be placed before most other activity.

meeting november 24th

Objective:
· Make amendment to the content of the report
· Determine what is the difference between strategies and approaches

Lesson Learnt:
We gone through part of the report that is done and found out that part of the report was rather informal and decided that all the report should be written in the second person point of view as writing in the first person point of view seems informal and like a personal diary.

We discussed for quite awhile and finally came up with this for the report after a few changes:

This will be how we are going to measure the ROI of the sponsor since we do not really have any figure given to us. Most the ROI calculated will be intangible. This will be a good way of how all these three things will be linked and associated to each other.

Also, for what I have read so far for the literature review, I realized there is actually no standard method for evaluating sponsorship even though there are a few commonly used methods like using sales effectiveness, media coverage/exposure and communication effects.

We were then also thinking about the content of the report and thinking if we had miss out anything. We decided to go through the whole process of doing the whole FYP and then slowly picking out what is relevant to include in the report:
· Topic definition
· Short-list and identify event
· Identify sponsor and contact information
· Contact and interview organizer
· Research (literature review)
· Crafting of survey
· Event site visit (field survey)
· Interview sponsors
· Collate
· Analysis
· Recommendation

There were new section included like the roles and responsibility section and the strategy section.

Ally was also having some problem doing with her result analysis and it is a good time to get together to do the analysis together.

Team Meeting

Objective
· Kick start report writing
· Assignment of roles and responsibilities of the report
· Decide on how to write the report

Meeting Details:
· Went through the skeleton of the report

· Assignment of the report content
o Kenneth – introduction, Roles and responsibilities
o Ally – project strategies and approach, result analysis
o Xiu Hui – literature review, applying literature review to recommendation, find more literature review and observation at the field surveys
o Dennis – issues faced and recommendation
o Rayson – result analysis
o Everyone – conclusion

· As submission is closing, we came up with a schedule to make sure we will be on track.

· We think that the results of the ROI will be split into tangible and intangible ROI.

· We also added the sponsors’ profile to the report.

Reflections:
We finally kick start on writing the report and we agreed that we are going to be more busy this period and the other activities would have to be put aside first.

Meeting November 5th

Objective:
· Start on analysis of the public survey
· Complete keying in all the data to SPSS

Lesson learnt:
· This is the first time we are doing the analysis together and interestingly there were really many new ideas coming in for everyone until we really had to keep interrupting while each other are talking. It was kind of funny until we had to decide that only one person at a time. We all had different set of ideas about the way of analyzing and way of doing thing because of our different way of doing things previously.
· There were some questions which could be asked in a better way such as the recognition and familiarization of the sponsors, after reading through the literature review, I felt that it could be better to ask the public to list the sponsors which they can remembering seeing from this event rather than listing them out for them to check because they actually only check them as they only recall it when we mention it again and not because they really do remember it. We found out new ways which how the questions could be better and more effectively developed to get to the objective of the question.
· We have also selected the questions to be crossed tab and realized there are many analyzing work to be done.
· It is funny that we found out majority of the publicity were made by word-of-mouth and this is very uncommon and not like what the organizer had planned. Its show the failure of the publicity effort made to a certain extent as the publicity made by word-of-mouth far exceed the intentional publicity efforts made. This is show futile in publicity effort.

Reflections:
I am quite excited to do the analysis because it is the most important aspect of the report which will affect the recommendation and conclusion of the report. It is like the official beginning of report writing!
This meeting is very fruitful to me because it opens us up to many new ideas and many different ways of looking at things for the analysis. I also think that rephrasing out findings feel very fun for me maybe because I like playing with the words and get a sense of satisfaction when we get the genuine message that we want to deliver out of the sentence.